The formula of these shadows is really cool to the touch (hence the name I suppose) and they feel like a cream to powder formula. They are a bit bouncy and remind me of the Chanel Illusion D'Ombre shadows (see Epatant here) I’m not the biggest fan of the screw top lid as I think it looks and feels a little cheaper than the standard MAC fare, but the colour is very pretty for a neutral and I can see it being a hit so I don’t mind it so much. I find that it takes a bit of work to apply this with a brush as it struggles to deposit the pigment evenly, so I think a finger application is the easiest way to work this taupe shade over a well-primed lid.
Though I can appreciate the appeal of the Electric Cool range, I have to say that I still prefer the standard MAC powder shadows and would choose those over this product. Not only do the powder shadows make it easy to create a palette, the single flip-top packaging is a great sturdy option for travel and also means you can leave them in your daily makeup bag without a worry. I think that if you took this Electric Cool formula away on a holiday you'd be at risk of breaking the plastic cover - not a deal breaker, but just something to note.
|Superwatt in action (sheered out, applied with a brush)|