Thursday, May 2, 2013

Top 5 Reasons to Head to a Beauty Expo

Having had the pleasure of attending a few beauty expo’s over the years, I thought I would round up the top 5 reasons to head to one! Some general beauty lovers might think that expo’s targeting business professionals don’t have much to offer, but having just experienced my second Salon Melbourne, I can definitely say that this is not the case! Most people have heard of the annual IMATS show that travels around the globe, but until you experience expo's of this size you really don't understand how amazing they can be.
Reason #1- Stumbling Across New Brands

Now I’m not implying that I have a complete knowledge of every beauty brand in existence, but as a beauty blogger I have to admit that I know of quite a few more than the average consumer. Coming across previously unknown brands is a joyous thing for a beauty lover, and expo’s are rife with new and exciting goodies. Take Master Makeupby Dean Nixon, for example. I had heard brief whispers about how amazing his brush range was, but it wasn’t until I saw the booth at Salon Melbourne that I got a chance to feel how soft they are, and see the amazing shape of the blending and kabuki brush they offer.

Reason #2- Seeing Amazing & Inspiring Art In Progress

I think it is natural to find extreme makeup looks and the creative process behind it fascinating, so to come to a beauty expo and see it all up close is such a treat! I love seeing the models getting painted up during the day, and this Heart Beauty Magazine design was super pretty with some pretty rad hair to go with it!

Reason #3- Heavily Discounted Products

Half price products are hard to come by, and even more so when you are thinking of brands like Zoya and OPI. I was so excited to be able to peruse those brands along with Orly and other gorgeous nail brands at Salon Melbourne, and though I didn’t walk away with any (I had a crazy moment, and regret it now) I was happy to see new collections and brands I had never seen before. Zoya were probably my favourite brand of the expo, selling 5 packs for only $30 and they had some pretty amazing flecked top coats out as well.

Reason #4- The Hauling

So I sort of failed to really tick this reason off at Salon Melbourne, only buying from one stand and all, but most of my fellow beauty lovers walked away with quite a good selection of beauty loot. Zoya packs and Bioderma Crealine H20 bottles filled the bags of many people during Salon Melbourne, and having access to brands like this at such great discounts means that hauling is sometimes too easy! I ended up choosing some basic Konad products to try for the first time, including a pretty plate that Jelena and Sarah helped me to choose!

With Melissa at Salon / At Salon with a stack of beauties / At a Kiehl's launch with Ling and Kerri / With Norlin, one of the nicest people I am lucky enough to know!

Reason #5- Spending Time with Fellow Beauty Lovers

I am lucky to have found a whole bunch of new friends through this blog, and at Salon Melbourne I was grateful to be able to make even more! Meeting Sarah from BreatheBeauty was a wonderful experience, it was her very first blogging event and I think she did a wonderful job of mingling with everybody! I was also lucky to spend time with Jelena from MsJelena and meet up with Melissa from Melissa Bubbles, among a bevy of other bloggers. Beauty expo’s are wonderful places to meet people with similar interests, I highly recommend coming along and if you see me at one, please come and say hello!
Now it is your turn! What have your experiences with beauty expos been like in the past? Have you been to Salon Melbourne or IMATS before?

*I was a guest of the PR for Salon Melbourne, but have not been influenced to write this post and my opinions are my own. Honesty, always.


  1. Hi my name is Dustyn and I went to IMATS last year. I'm a makeup junkie.

    Chorus: "HI DUSTYNNNN"

    Cannot wait to go to this years, are you going?? I'm all booked in :D

  2. Aww that looks like so much fun! I wish we had things like that here. I don't know how popular something like that would be, but it probably wouldn't work out too well since it's pretty small here. Bleh. Jealous! But happy you had such a good time :)

  3. Salon Melbourne was so fun, would love to go to IMATS this year but from past experience it normally clashes with my peak period of uni assessments :(

  4. Nawww I can feel the love, you gorgeous little thing!! :) xx

  5. One of these days I'll get there. I fear the damage I'll do to my wallet!!!

  6. Thanks for the mention! It was so great to meet you, I'm so happy I got the chance! Next year = huge amounts of hauling!!! Xx

  7. It was SO much fun! I wish I'd had more money, but I still did a stack of damage (especially a the Zoya stand... no regrets!)
    I wish I'd got to spend more time with you lovely ladies though! Next meet up, you'll all have my full attention :P

  8. I have yet to attend a beauty fair/expo so far but would love to!! It looked so fun in your pictures - i wish i have some beauty pals locally to go to such kind of expo together and we'd shop until we drop literally, haha :D

  9. I've only been to one of these things with a friend last year who got me a guest pass as she posed as a beauty insider courtesy of a friend of hers who owned a salon :p I spent a ridiculous amount of money. I got so excited with $10 OPI, discounted MUFE (basically close to US prices) and the first time I'd seen Embryolisse in Oz. The NYX stand was a little bit disappointing though - stock seemed really old and prices weren't cheap (a blush was $10!).

  10. That looks like so much fun! I'd love to go to an event like this. I don't even know if we get stuff like it in my city.

  11. Very Very good and usable post. Thank's to share your experience with us. I will try to remember these tips in my blog commenting task.


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